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Consultants

Websites for consultants that turn enquiries away

Your scarcest asset is your own time, and most of it goes on conversations that were never going to become work. A consultant's website has one job the others don't — to disqualify, early and politely, so the calls you do take are worth having.

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Fixed priceYour domain, your nameReads as a practice, not a CVNo lock-in
Consultant writing at a desk in a panelled office lined with box files
yourpractice.co.uk
Operations and capacity consulting for manufacturers
Start a conversationThe situationWhat kind of engagementBudget bandTimescaleOrganisation size
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The problem

Most consultants' sites are a CV with better typography

Career history, a list of skills, logos of past clients, and a contact form. It reads as somebody available for work rather than a practice offering something specific — and it attracts exactly the enquiries you'd want to turn down.

What happens now
  • No indication of what an engagement costs or how long it runs. Every enquiry starts from zero, and a third of them end the moment a number is mentioned — after you've spent an hour.
  • A skills list rather than an offer. "Strategy, transformation, change management" describes a person. It doesn't tell a buyer what they'd be buying.
  • Client logos with no story. A wall of marks proves you were in the building. It doesn't say what you did or what changed.
  • A CV in structure and tone. Chronological history, first person, availability. It positions you as a candidate rather than a supplier, which is a weaker place to negotiate from.
What happens instead
  • Engagement shapes with indicative ranges. A two-week diagnostic, a three-month programme. Not a rate card — enough that someone can tell whether they're in the right place.
  • Defined offers rather than capabilities. What the piece of work is, what comes out of it, and roughly how long. Buyers buy outcomes, not adjectives.
  • Two or three engagements described properly — the situation, what you did, what changed. One of those beats twelve logos.
  • A practice, presented as a business. Company identity, professional indemnity, how you contract. It reads as an established supplier because it is one.

How it plays out

A Thursday, late afternoon

Two enquiries. One qualifies itself out before it costs you anything.

Ops director, mid-sized manufacturer, third consultant's site this week16:10
Reads the engagement shapes — sees a two-week diagnostic is where this startsDoesn't need to ask what it costs16:12
Enquiry — diagnostic, capacity planning, decision needed before the board meets in six weeks16:14
Budget band selected, not left blank
Different visitor. Wants three days a week on site, ongoing, at half the indicative range.Reads the page, doesn't enquire16:31
One call, with someone who already knows the shape and the order of magnitude.Fri 09:20

What your enquiry form captures

The form is the filter

Every field is here to establish whether this is worth a conversation. The budget band is the one consultants resist and the one that changes the most.

The situation
Free text, and the only open field. What they're facing, in their words — you'll learn more from three sentences here than from a form of dropdowns.
What kind of engagement
Diagnostic, programme, interim, advisory. Matched to the shapes on your site so they've already self-selected.
Budget band
A range, and it's optional. Marking it optional gets it answered more often than making it mandatory — and an enquiry that skips it tells you something too.
Timescale
"Board in six weeks" and "exploring for next year" are different conversations. It also tells you whether you have capacity.
Organisation size
Shapes the work, and it's the field that quietly tells you whether the off-payroll rules sit with them or with you.
How they found you
Referral, search, or a talk you gave. Tells you within two quarters where your work actually comes from.

The pages

What a consultant's site actually needs

Seven pages. Fewer than most sectors, because a consultant's site should be short and certain.

01Home
What you do, for whom, and what an engagement looks like. Three things, above the fold.
02How I work
The engagement shapes with indicative ranges. The page that does the qualifying.
03What I do
Defined offers, each its own page. A diagnostic and a programme are different products and rank on different searches.
04Work in practice
Two or three engagements described properly — situation, action, outcome. Named where you can, anonymised where you can't.
05About
Written in the third person. It reads as a practice rather than a personal statement, and that changes how it's received.
06Writing
Where credibility compounds. One good piece a quarter outperforms a blog nobody maintains.
07Contact
The qualifying form, and your company details. Registered name, number, PI cover — the marks of a supplier.

Connects to

What consultants usually wire in

Chosen for this work, not a list of everything we can connect.

CalendlyHubSpotStripeCompanies House APIGoogle CalendarMailchimpMicrosoft TeamsSlackZapierGoogle Analytics 4

Pricing

Published, so you don't have to ask

Studio

A strong, well-built site without bespoke design work.

£1,295one-off

then £69 per month

  • Up to 8 pages
  • Enquiry form designed around your business
  • Google Business Profile setup
  • One revision round
Enquire →

Signature

Where the website is a working part of how the job comes in.

£2,500one-off

then £89 per month

  • Up to 12 pages, including area pages
  • The integrations above, wired and tested
  • Automated acknowledgement on every enquiry
  • Migration with search positions kept

Three standard integrations are included. See what counts as one.

Enquire →

Questions

What consultants ask us

Should I really put figures on the site?

Ranges, not a rate card. The objection is always that it invites negotiation, and in practice it does the opposite — it removes the enquiries that were never going to reach your number, before they cost you an hour. A range is also what lets a serious buyer decide to proceed without asking, and buyers who have to ask are more likely to compare you on price when they do.

Does a website help with my IR35 position?

No, and be careful of anyone who tells you it does. A website doesn't affect a status determination. What's true is narrower: being in business on your own account is judged on the whole picture, and how you present to the market is one part of that picture. A site that reads as a practice with defined offers, its own clients and its own commercial terms is consistent with that. It isn't evidence, it isn't a defence, and the determination is yours and your accountant's.

The rules changed in April. Does that affect me?

Possibly. From 6 April 2026 the thresholds for a "small" company rose — turnover under £15m, balance sheet under £7.5m, or fewer than 50 staff. Small clients are outside the 2021 off-payroll rules, so on those engagements the determination sits with you rather than them. More clients now qualify than did last year. That's a conversation for your accountant, not for us — we mention it because a lot of consultants haven't noticed.

I've only got two case studies. Is that enough?

Two described properly beat twelve logos. A buyer wants to see that you understood a situation like theirs and what changed — one page of that does more than a wall of marks proving you were in the building.

Do I need a blog?

Not a blog. A place to put something worth reading, four times a year, that a prospect can find when they search the problem rather than your name. An abandoned blog with three posts from 2023 is worse than no writing at all.

How long does it take?

Three phases — Discovery, Build, Launch. Deciding your engagement shapes and what to publish about price is usually the slow part, and it's the part worth taking time over. We agree the timeline at Discovery.

Do I own it?

Yes. The domain is registered in your name or your company's, not ours, and transfers free on request. If you leave, the site leaves with you.

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All sectors we build for →Websites for plumbers →What we can connect to →Pricing →

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